computer 电脑
A computer is still essential if you plan to do business online.
如果你想从事网上商务，一台计算机仍然是必需的。
You should have a computer with at least 128Mb of RAM.
你的计算机理想的配置是内存不低于128Mb。
modem 调制解调器
You will need a modem to connect your computer to a phone line，and therefore the Internet.
你需要一个调制解调器将计算机连接到电话线上，然后进入互联网。
Increasingly，computers come equipped with internal modems，although you can still buy external ones.
越来越多的计算机配置了内置调制解调器，但你仍然可以购买一个外置的。
The word“modem”comes from combining modulate and demodulate，which means the technical process of connection to the Internet.
调制解调器的英文词“modem”是由“调制”和“解调”两个英文词构成，表明互联网连接的技术过程。
browser 浏览器
A browser is the most essential piece of Internet software as it allows you to browse through Internet pages and download useful information.
浏览器是互联网最基本的软件，它可使你浏览互联网页并下载有用的信息。
Browsers include significant extras，such as e-mail and newsreader programs.
浏览器有一些重要的附属项目，如电子邮件和新闻阅读程序。
Microsoft Internet Explorer and Netscape Navigator are the most popular browsers available.
微软的Internet Explorer和Netscape Navigator是现在最常用的浏览器。
ISP 互联网服务提供商
An ISP acts as a“middle man”，providing you with the software needed for your modem to dial and connect to the Internet.
ISP的作用就像“中间人”，给你的调制解调器提供所需要的软件来拨号并连入互联网。
There are literally thousands of ISPs out there and choosing the right one can be a nightmare.
几乎有成千上万个ISP摆在那儿，要想选择一个合适的简直令人头痛。
An ISP has the power to boost or damage your business reputation as it is ultimately responsible for how your site is presented.
ISP能提升你的企业信誉，也能对它造成损害，因为归根结底由它展现你的网站的形象。
Before choosing an ISP，you will need to know how reliable they are.
在选择ISP前，你需要了解它是否可靠。
You will need to make sure the ISP you use has good access via the phone network.
你需要明确所用的ISP能通过电话网络很好地接入。
domain name 域名
If you want to be taken seriously， you will need to have your own domain name.
如果你想得到重视的话，则需要一个自己的域名。
If and when you change your ISP，you will not have to change your domain name if you own it.
如果你拥有自己的域名，再想更换ISP时可不改变域名。
domain suffix 域名后缀
A domain suffix is the part that follows your company name.
域名后缀是你公司名后面的部分。
The most popular domain suffix by far remains “.com”.
迄今为止使用最多的域名后缀仍是“.com”。
investment 投资
If you are starting an e business from scratch，you might need to seek investment.
如果你的电子商务刚刚起步，你可能会寻求投资。
Angel investors invest in new but well researched e business ideas.
天使投资人专为新的而且是经过充分调研的电子商务计划进行投资。
Advice on all aspect of e business investment can be found at 3i(www.3i.com).
所有电子商务投资方面的建议都可以在3i网站上找到(www.3i.com)。
research 调查
Before you set up online，you will need to conduct market research to help formulate your objectives.
在建立网站前，你需要做市场调查以帮助确定目标。
Online research will enable you to keep track of your competitors，potential customers and any other factors that could influence your e business.
网上调查可以使你掌握竞争对手、潜在顾客的情况以及其他可能会影响你的电子商务的因素。
A：Excuse me，I wonder if you could give me some advice.
劳驾，不知您能否给我一些建议。
B：Yes，of course.Which type of computer do you want to buy？
当然可以。您想买哪类计算机呢？
A：Well，I m not sure.I d like to buy a computer to use at home.
嗯，我还不确定。我想买一台在家里使用的计算机。
B：Right.What sort of things do you want to use it for？
好的，您想用它来做哪类事情呢？
A：Well，I d like to be able to use it for writing letters and doing the household accounts，and my children want to play games.I d like to try the Internet and e-mail，too.
嗯，我想用它来写信和做家庭记账用。我的孩子们想玩游戏，我想上上因特网，还有收发电子邮件。
B：OK.Do you need a machine that you can carry around with you？
好的，您想要一台可以随身携带的机器吗？
A：You mean a portable？
您指的是可携带的？
B：Yes，a laptop，for example.
对，比如便携式计算机。
A：I m not sure.Aren t they a bit expensive？
我不知道。便携式的有些贵吧？
B：Well，yes，they are a bit more expensive than desktops with the same specifications，but they re much more affordable than they used to be.
嗯，是的。相对于同等性能的台式计算机来说，它们是稍贵一点儿，但比以前便宜多了。
A：I see.Well，I still think I should look at your desktop computers first.
明白了。嗯，我还是觉得应该先看看你们的台式计算机。
Creating Company Web Site
创立公司网站
agency 代理
An agency is likely to have more experience of coding and designing site than you.
代理可能在编程及网站设计上比你更有经验。
Ask the agency for its client list and then approach the clients yourselves.
让代理商提供其客户清单，然后你自己接触这些客户。
Make sure the agency quotes a flat fee，with no extra charges.
要确定代理商的报价是统一的报价，没有额外收费。
Some agencies specialise in certain types of sites.
有些代理专门做一些特定类型的网站。
HTML code HTML编码
Although using HTML can be tedious，it s not difficult.
虽然使用HTML很单调乏味，但它的使用并不难。
To build a Web site using HTML，all you need to do is write all the plain text.
用HTML制作网站，只需你写出所有的纯文本。
Web design software 网站设计软件
Web design software enables you to build a Web site without having to learn HTML(the coding language of the Web).
网站设计软件可使你不用学会HTML（网站的编程语言）即可建立网站。
All the best Web design packages on the market are referred to as WYSIWYG—What You See Is What You Get.
市场上所有最好的网站设计软件包都被称作WYSIWYG，即“所见即所得”的首字母缩写。
design... 设计……
The ISP will often be able to provide expert help in designing and constructing the web pages themselves.
网络服务商常常可以提供专业帮助，例如帮你设计并且制作网页。
What software do I need for designing a Web site？
我设计一个网站需要什么样的软件呀？
Frontpage is the need for designing web page.
Frontpage是网页设计的必需工具。
It is difficult to design an interesting and beautiful web page.
设计出漂亮、吸引人的网页实在是太难了。
The most important decision I made in the design of my webpage was the color.
我在做网页的过程中最主要的是决定它的颜色。
make webpage 制作网页
I am trying to make a webpage on the Internet.
我正试着在互联网上做一个主页。
They are tools for making webpage.
它们是制作网页的工具。
Frontpage Express is to help make users web page easily.
Frontpage Express用来帮助用户轻松地创建网页。
There need some experience and skills on the web page making.
制作网页时也需要一些经验与技巧。
write... 写（网页）
You need to see how other people write their pages.
你需要看一下别人是如何写网页的。
You might be able to write your page yourself using HTML.
你可以用网络程序设计语言来写你的主页。
establish/set up/create... 创立……
Can you introduce something about creating a Web site？
你能给我介绍一下网站的创立吗？
Is the creating of the Web site different from the designing of the Web site？
网站的创立和网站的设计一样吗？
You can set up your own Web site with DDN if your company is a large scale one and you have enough fund.
如果企业规模大、资金充足的话，适合用DDN建立自己的网站。
We tend to establish an economical Web site.
我们想先建立一个比较经济的网站。
FrontPage version has been designed so you can create exactly the site you want.
FrontPage版的设计使你能创建你需要的网站。
Microsoft FrontPage is a Web site creation and management solution.
Microsoft FrontPage 是一个网站创建与管理的解决方案。
apply for a domain name 申请域名
I have a question to ask you.Why do we have to apply for a domain name when we establish a Web site？
有个问题想请教您，建立网站为什么要申请域名？
Can you tell me how to apply for a domain name？
你能告诉我如何申请域名吗？
Shall we apply for an internal domain name or an international one？
那我们应该申请国内域名还是国际域名？
submit... 提交……
Go to the submissions page.
进入提呈页。
List your name and e-mail address click on“Submit”.
给出你的姓名和电子邮件地址，然后点击提交按钮。
Submit your site for Yahoo！
将你的网站提交到Yahoo！
There are many sites that will submit your Web address for free.
有许多网站可以免费帮助提呈你的网址。
Submitting your site to each major search engine individually.
将你的网站分别提交给各个主要的搜索引擎。
put...on... 发布（网页）
How to put a Web page on the Internet？
如何在互联网上发布一个网页？
register 注册
What about your opinion on selecting and registering a Web site domain name？
关于选择并注册一个网站域名你有什么意见？
E Commerce sites should consider registering their trademark name.
电子商务网站应当考虑注册它们的商标名。
If you are on a tight budget，you can，of course，create a Web site on a free web site hosting service without registering a domain name.
如果你的预算紧张，你也可以不注册域名，而在一个免费网站主机服务处创建一个网站。
Search engines are less inclined to list a Web site，which lacks its own registered domain name.
搜索引擎不容易列出没有自己注册域名的网站。
homepage 个人主页
I have applied for a homepage.
我申请了个人主页。
How to guarantee that your homepage will have certain number of visitors？
那如何保证你的主页有一定的访问量呢？
It s a major approach to earning money on the Internet by advertising on the personal homepage to get sponsor charge.
通过在个人主页上做广告收赞助费，是网上赚钱的主要途径。
Why did you put a great number of company marks on your homepage？
你的主页上为什么放那么多公司的标志？
connection... 链接……
Establish the super connection on the Web page for others to click.
在网页上建立超级链接，供别人点击。
Clicking the relevant mark，I can get access to the connection to the company.
点击相应标志，我可以链接到该公司。
position 排位
Positions can change at breakneck speed as new sites are submitted and old ones updated.
排位变化的速度快得惊人，因为不断有新的网站提交，旧的网站更新。
protect... 保护（网页）
Protecting your servers from illegal access.
保护你的服务器不受非法访问。
Protecting web pages from illicit modification.
保护你的网页不受非法修改。
Protecting sensitive data—such as credit card or order details.
保护信用卡、订单等敏感资料。
Web servers can be protected by the use of “firewalls”.
可以采用“防火墙”保护网络服务器。
The best protection against illicit modification of web pages is continually to monitor them.
保证网页不被非法篡改的最佳保护便是经常监视你的网站。
I mean you must protect it from attack！
我的意思是，你必须保护它不受攻击。
add a guestbook 添加留言簿
One of the most effective ways of encouraging interactivity is to add a guestbook to your site.
鼓励交互活动的一种最有效的方法是在你的网站上添加留言簿。
selling 销售
The most obvious way for your Web site to make money is for you to sell products from it.
通过网站赚钱，最显而易见的方式是销售产品。
The three best selling product categories online are(in descending order)books，CDs and computer products.
网上前三位最好销的产品是（按从多到少的顺序）书籍、CD和电脑产品。
If you are selling services rather than products，you may need to think a bit harder about the sales process.
如果你出售的是服务而不是产品，可能需要更多地去考虑销售过程。
advertising 广告
You may want to consider selling advertising space on it.
你可以考虑出售广告空间。
The post popular form of Web advertising remains the banner ad.
最流行的网站广告形式仍然是横幅式广告。
How much do you spend on advertising each year？
你们每年花多少广告费？
What s your budget for advertising？
你们广告的预算是多少？ sponsorship 赞助
Advertisers that have a lot of faith in your site may be interested in a sponsorship programme.
对你网站有信心的广告客户可能会对你的赞助计划感兴趣。
Sponsorships bring in a lot more money than other forms of Web advertising.
赞助比其他形式的网络广告能带来更多的钱。
You will need to consult a sponsorship directory to find out which companies have allocated sponsorship budgets.
你需要查询一下赞助名录来寻找那些已经做了赞助预算的公司。
advertising network 广告网
To get advertisers on to your site，the simplest option is to join an advertising network.
加入广告网是你吸引广告客户最简单的方法。
The only catch is that once you have signed up to the advertising network，you will have very little say over who can and who cannot advertise with you.
唯一的问题是一旦你加入广告网，你几乎没有决定你网站广告客户的权力。
DoubleClick is a popular advertising network.
DoubleClick网站是一个很受欢迎的广告网。
affiliate programme 联号程序
Affiliate programmes joined similar Web sites together to sell the same products to niche markets.
联号程序将相近的网站链接在一起，向专门的市场出售同类产品。
The benefits of signing up to an affiliate programme are clear.
使用联号程序的益处已经非常明显。
The rate of commission in affiliate programmes ranges between 5and 20 percent.
联号程序的佣金范围为5%~20%。
Affiliate programmes are unlikely to bring people to your site，although they can add value to the sites content.
尽管联号程序能使网站内容增值，但未必能将访问者带到你的网站。
affiliate directory 联号名录
Affiliate directories provide a mine of information for site owners wanting to sign up for affiliate programmes as well as for those looking to establish programmes of their own.
联号名录提供一个信息库，它适用于那些寻求建立自己的程序的网站拥有者，也适用于想要使用联号程序的网站拥有者。
Affiliate directories enable you to link to sites that already participate in programmes so you can see how they work in practice.
联号名录可以使你链接到已经加入到程序中的网站，使你能看到他们在实际中如何运行。
A：Hi，there！
嗨，大家好！
B：Hi，Tom.
嗨，汤姆。
A：You look happy today.
你今天看起来挺开心的呀。
B：Yeah，I m happy with my computer.I can do lots of things with it：e-mail，chat，or travel worldwide.That s amazing！
是啊，有电脑陪伴我很开心。我可以用它来做许多事情：发送电子邮件，聊天，或者周游世界。这简直太奇妙了！
A：Good on you！I have lots of fun with the Web，too.I take the e-mail off the computer in the morning，print it out，and deliver it.I get e-mail from other countries for our classroom pen pals.
你真行！我在网络中也得到了很多乐趣。我早上先从电脑上把邮件弄出来，打印好，然后再分送出去。我帮我们同班的笔友们接收从其他国家发来的电子邮件。
B：This is a lot more fun than just sitting at a desk，looking at a book.I first discovered the Internet on my home computer and I said，“Boy！There s a lot of great information out there.”And best of all it s fun，interesting，and very graphic.
这比干坐在书桌前对着书本有趣多了。当我在我家的电脑上第一次上互联网的时候，我对自己说，“好家伙！有这么多绝妙的信息在这儿呀。”最精妙的是，它好玩、有趣，并且很形象。
A：The Web is a great resource for finding any kind of information you can think of.When you research a topic，the secret of success is focus.By now，there are hundreds of thousands of Web sites online.
网络是一个绝佳的资源，能查找到你能想到的任何种类的资讯。在你搜索一个主题时，成功的秘诀是目标要精确。现如今，网络上有成千上万的网址呢。
B：That s right.In my opinion，the trick is how to focus on what you re looking for，and to pare down your thoughts.
不错。在我看来，窍门是如何把焦点集中在你所要寻找的主题上，理清思路，不要让其他的想法扰乱你。
Building Your E brand
创立电子品牌
brand 品牌
People preferred the original product because they had grown loyal to the brand.
人们喜欢原来的产品是因为他们已经忠实于这个品牌。
In the real world，brand power wins over product power every time.
在现实世界里，品牌威力每次都胜于产品威力。
The Internet is the perfect brand building tool.
互联网是创立品牌的完美工具。
personalise 人格化
Brands become personalised because information is tailored to and by the end user.
因为信息是按最终用户的口味制定，并且最终用户也参与“剪裁”，所以品牌变得人格化。
The best way to personalise your site is to enable visitors to contribute to the content itself.
将你网站人格化的最好方法是使访问者能够针对内容自己投稿。
Web rings 网站环
Web rings are linked communities of related sites.
网站环是相关网站相互链接的群体。
The largest organizer of Web rings is WebRing.
最大的网站环组织者是WebRing。
The great thing about Web rings compared to banner exchanges is that they allow you to target your audience with much greater precision.
较之横幅交换程序，网站环的可取之处在于，它可以使你更加精确地瞄准你的目标读者。
intranets 内部网
Intranets are mini Internets that only allow access to people within your organization.
内部网是一个小型的互联网，只允许你机构内部的人使用。
Intranets，like the Internet，enable users to set up Web sites as well as to send and receive e-mail messages.
内部网与互联网一样，允许用户设立网站以及发送和接收电子邮件。
Intranets enable a level of privacy that is simply impossible on the Internet.
内部网的保密性在互联网上完全不可能达到。
forum 讨论区
Welcome to the forums！
欢迎到讨论区来！
Keep the flame wars off the forum.
别在这个讨论区里引发舌战。
thread 议题
I was going to start the same thread. You beat me to it！
我刚要开始这个同样的话题，却让你抢先一步了！
Let s bring this thread back to the top！
我们把这个议题放到讨论区最上端吧！
This thread belongs in another section.
这个讨论议题属于另一个讨论区吧！
I m closing this thread.
我要结束这个议题了。
post 张贴
Why don t you post your question to a newsgroup？
你为什么不把问题张贴在新闻组呢？
Who posts to the group，and does it have a FAQ file？
谁向新闻组张贴问题呢？它有没有“常见问题解答”文件？
People post from all over the world.This week university professors from Japan，America and the UK were discussing the Japanese education system.
全世界的人都可以张贴问题。这个星期，日本、美国和英国的大学教授在讨论日本的教育体制问题。
cross posting 交叉张贴
What does cross posting mean？
交叉张贴是什么意思？
Cross posting means sending the same post to several different newsgroups at the same time.
交叉张贴意味着同时向不同的新闻组发送同样的信件。
So you have to be careful about not cross posting to the wrong groups.
所以说你得注意不要交叉张贴到错误的新闻组里。
BBS(Bulletin Board System) 电子公告系统
On some systems the local weather is available，online magazines and newsletters，and other factual information related to the specialty of the BBS.
在一些系统上，可以找到当地的天气情况、在线杂志、时事通讯，以及同BBS专业版块相关的其他事实信息。
Provide BBS users a means of sharing ideas，opinions，and information.
给BBS使用者提供一个交流思想、意见和信息的途径。
The BBS user benefits because he/she is not burning up online time reading and replying mail.
BBS用户受益是因为他/她不用急急忙忙地抓紧上网时间看信、回信。
newsgroups 新闻组
With that in mind，picture the newsgroup as a global collection of electronic discussion groups，each functioning as a sort of special interest bulletin board.
记住这一点，把新闻组想象成一个电子讨论组的全球集合，每一个讨论组都作为一种特别兴趣的公告版。
Newsgroup is a glass house；everyone else logging on can read the string of messages，usually called a“thread”.
新闻组就像一个玻璃房子，任何登录者都可以读到一系列的消息。这通常叫做“主题”。
The network structure of newsgroups isn t centralized at any particular computer or site；it s spread all over the place.
新闻组网络结构不是由某一台电脑或网站集中管理的，它分散到各个地方。
Instead，newsgroup articles are passed along to lots of separate news server computers operated by Internet service providers，schools，universities，and companies.
相反，新闻组的电子函件在许多新闻服务器中传递，这些新闻服务器电脑是由网络服务提供商、学校和公司操纵的。
Check existing newsgroups to make sure the one you envision doesn t already exist.
查看已有的新闻组，以保证你所设想的新闻组没有“已经存在”。
The basic process involves creating a newsgroup proposal message and posting it for comment and eventually putting it to an on line vote.
基本的过程包括发布提议创建新闻组的信息，贴在网上征求意见，最后进行网上投票。
news server 新闻服务器
Until you decide to un subscribe，you re now a member of that newsgroup，and you ll get an update on its news activity every time you connect to the news server.
除非你决定撤销订阅，否则你就是那个新闻组的会员。你每次联结那个新闻服务器都可以得到那里的新闻的最新内容。
The news servers offer fairly intuitive menus for responding to articles，and for posting ones of your own.
新闻服务器提供相当直观的菜单，你可以回复电子函件，也可以发出你自己的电子函件。
A：I ve logged in the BBS，but it s difficult to operate，and a bit like the DOS system.
我登录过BBS，但是太难操作！有点像DOS系统。
B：That s true of the traditional BBS，but it s completely different now.
传统的BBS是那样，可现在不同了。
A：Is it easy to operate the current BBS？
现在的BBS操作简单吗？
B：Yes.We can use the browser，and operate with the mouse click.
是的。我们可以使用浏览器，用鼠标点击操作。
A：But the web page is still tedious.
可网页还是很单调呀！
B：The current BBS is excellent in both pictures and words，called as a virtual community.
现在的BBS可以达到图文并茂的效果，被称做“虚拟社区”。
A：Can I input the web address into the address column if I want to get into the Web site？
进入这种网站也要从地址栏输入地址吗？
B：Right.You may try inputting http：//club.139.net.cn.
对。你试着输入http：//club.139.net.cn。
A：The header page is the same as that of the traditional BBS.
首页与传统的BBS相同。
B：The visitor can only read and the enter is effective to netizens who have registered.
“游客”只能阅读文章，“进入”只对已注册的网民有效。
A：I am registering.
我现在就注册。
The narrower definition is that electronic commerce is the whole process in which people，who master information technology and business regulations and rules，systematically use electronic tools and efficiently and low costly engage in all kinds of activities centering on the exchange of commodities and services in a highly technically and economically advanced society.So，how to use electronic tools？
电子商务的狭义定义是指那些掌握了信息技术和商业规则的人在高度技术化、经济化的发达社会里，系统地使用电子工具，并且高效地、低成本地参与各类商品和服务交易行为的整个过程。那么，如何使用这些电子工具呢？
Search Engine
搜索引擎