乔有一个习惯性细节:只要碰到人,左手马上就会到口袋里去拿名片。去餐厅吃饭,他给的小费每次都比别人多一点点,同时放上两张名片。因为小费比别人多,所以人家肯定要看看这个人是做什么的。他甚至不放过看体育比赛的机会来推销自己,在人们欢呼的时候,他把名片抛洒出去,就如同天女散花。乔·吉拉德认为,成功的起点是热爱自己的职业。他说:“我打赌,如果你从我手中买车,到死也忘不了我,因为你是我的”。许多人宁可排长队也要见到乔·吉拉德,买乔·吉拉德的车。吉尼斯世界大全核查其销售纪录时说:最好别让我们发现你的车是卖给出租汽车公司,而确实是一辆一辆卖出去的。他们试着随便打电话给人,问他们是谁把车卖给他们,几乎所有人的答案都是“乔”。令人惊奇的是,他们脱口而出,就像乔就是他们的好友。
Key words & Sentences
关键词句全知道
If Joe Girard can do it, you can do it。
如果乔·吉拉德做得到,你们也做得到!
Joe Girard is labelled by record of auspicious Nisi world “the whole world is the greatest the member that sell。”
乔·吉拉德被吉尼斯世界纪录列为“全世界最伟大的销售员”。
Joe Girard walks the reader through fundamental selling principles and experience–based insights guaranteed to help the reader sell any product or service。
乔·吉拉德给读者带来了最基本的销售原理和经验铸就的销售经典,为读者推销产品或服务提供了可靠的帮助。
Joe Girard’s retail sales record was audited by one of the largest accounting firms in the world。
乔·吉拉德的零售额是由世界上最大的会计师事务所之一审核。
Joe Girard has helped many attain success, not only in the sales profession, but in life as well。
乔·吉拉德帮助很多人不仅在销售行业,也在生活中获得成功。
Joe Girard is one of those rare creatures。
乔·吉拉德是一个奇才。
Joe Girard was often discouraged, but never gave up hope。
乔·吉拉德经常受到打击,但从未放弃希望。
At the age of 16, Joe obtained full-time employment at the Michigan Stove Company。
16岁,乔在密歇根燃具公司全职工作。
Joe’s teen years were difficult and bitter。
乔的青少年时期是困难和痛苦的。
Joe was capable of succeeding in life。
乔有能力在生活中取得成功。
Formal education for Joe ended during the eleventh grade。
乔的正规教育在高二结束。
Joe joined the United States Army Infantry at the age of 18。
乔18岁参加了美国陆军步兵。
Joe fell from the rear of a speeding military vehicle and badly injured his back。
乔从一辆疾驰的军车后部摔下来,背部严重受伤。
Joe enjoyed the outdoor work and was proud of his sales ability。
乔喜欢户外工作,并为自己的销售能力而自豪。
Joe had the good fortune to meet Mr。 Abraham Saperstein。
乔很幸运地遇到Abraham Saperstein先生。
Joe Girard found himself without a job。
乔·吉拉德没有工作。
It was the lowest moment in Joe Girard’s life。
这是乔·吉拉德一生中最低潮的时期。
Joe had proved it to himself。
乔向自己证明了这一点。
At this point, Joe knew he could sell cars。
在这个时候,乔知道他可以卖汽车。
Joe moved from one unsatisfactory job to another。
乔从一个不满意的工作跳到另一个。
Joe’s lack of education kept him from all but manual labor。
乔缺乏教育,因此他只能从事体力劳动。
Joe was inducted into the Automotive Hall of Fame。
乔入选了汽车名人堂。
Joe’s mother fed him her constant love and belief。
乔的母亲给予了他无尽的爱和信念。
Joe is renowned for selling more new vehicles than anyone else in the world!
乔因销售的新车比世界上任何人都要多而闻名于世!
Joe spent many of his nights sleeping in railroad boxcars。
很多个夜晚,乔是睡在了铁路货车车厢里。
During his fifteen year selling career, Joe sold 13,001 new cars and trucks。
在他十五年的销售生涯中,乔售出13001辆新车和卡车。
Most of Joe’s time is now spent writing books, and presenting lectures and sales rallies现在乔的大部分时间花在写书、演讲和销售集会上。
Joe recalls a very important decision he made。
乔回忆起他所作出的一个重要决定。
That’s Joe’s two most precious possessions。
那是对乔来说最重要的两个物品。
Let’s Talk!
开始交流吧!
Mike: How’s your mobile phone business lately·
麦克:你的手机生意最近怎么样·
Daisy: Not very good, I only sell two mobile phones this month。
黛西:不是很好,我这个月只卖了两个手机。
Mike: How many did you sell last month·
麦克:你上个月卖了多少·
Daisy: Also only three。
黛西:也只有三个。
Mike: Maybe there is something wrong with your selling method。
麦克:也许你的销售方法有点问题。
Daisy: Probably, the customers watch a lot and do not buy。
黛西:很有可能吧,顾客看的多买得少。
Mike: I’d like to recommend a book to you about sale。
麦克:我向你推荐一本关于销售的书吧。
Daisy: Great, what book·
黛西:太好了,什么书·
Mike: Let me see, yes, this one, it’s written by Joe Girard。
麦克:我看看,对,这本。是乔·吉拉德写的。
Daisy: Who is Joe Girard·
黛西:谁是乔·吉拉德·
Mike: You didn’t know Joe Girard! And you are a salesman!
麦克:作为一个销售,你居然不知道乔吉拉德。
Daisy: I don’t know many famous people。
黛西:我知道的名人并不多。
Mike: Joe Girard is the greatest salesman in history。
麦克:乔·吉拉德是历史上最伟大的推销员。
Daisy: Really, how many did he sell·
黛西:真的吗,他能卖出多少·
Mike: He sold six cars each day on average。
麦克:他平均每天卖出六辆车。
Daisy: OMG, that’s incredible!
黛西:天啊,太难以置信了!
Mike: So I think this book must be helpful to you。
麦克:所以我相信这本书对你一定有用。
Daisy: Thank you, I will read it immediately。
黛西:谢谢,我要立刻开始看。