After this he began to consult about the education of the youth, and the Discipline, as they call it; most of the particulars of which Sphaerus, being then at Sparta, assisted in arranging; and in a short time the schools of exercise and the common tables recovered their ancient decency and order, a few out of necessity, but the most voluntarily, returning to that generous and Laconic way of living. And, that the name of monarch might give them no jealousy, he made Euclidas, his brother, partner in the throne; and that was the only time that Sparta had two kings of the same family.
Then, understanding that the Achaeans and Aratus imagined that this change had disturbed and shaken his affairs, and that he would not venture out of Sparta and leave the city now unsettled in the midst of so great an alteration, he thought it great and serviceable to his designs to show his enemies the zeal and forwardness of his troops. And, therefore, making an incursion into the territories of Megalopolis, he wasted the country far and wide, and collected considerable booty. And at last, taking a company of actors as they were travelling from Messene, and building a theatre in the enemy's country, and offering a prize of forty mince in value, he sat spectator a whole day; not that he either desired or needed such amusement, but wishing to show his disregard for his enemies, and by a display of his contempt, to prove the extent of his superiority to them. For his alone, of all the Greek or royal armies, had no stage-players, no jugglers, no dancing or singing women attending it but was free from all sorts of looseness, wantonness, and festivity, the young men being for the most part at their exercises, and the old men giving them lessons, or, at leisure times, diverting themselves with their native jests, and quick Laconian answers; the good results of which we have noticed in the life of Lycurgus.
He himself instructed all by his example; he was a living pattern of temperance before every man's eyes; and his course of living was neither more stately, nor more expensive, nor in any way more pretentious, than that of his people. And this was a considerable advantage to him in his designs on Greece. For men when they waited upon other kings did not so much admire their wealth, costly furniture, and numerous attendance, as they hated their pride and state, their difficulty of access, and imperious answers to their addresses. But when they came to Cleomenes, who was both really a king and bore that title, and saw no purple, no robes of state upon him, no couches and litters about him for his ease, and that he did not receive requests and return answers after a long delay and difficulty, through a number of messengers and door-keepers, or by memorials, but that he rose and came forward in any dress he might happen to be wearing, to meet those that came to wait upon him, stayed, talked freely and affably with all that had business, they were extremely taken, and won to his service, and professed that he alone was the true son of Hercules. His common every-day's meal was in an ordinary room, very sparing, and after the Laconic manner; and when he entertained ambassadors, or strangers, two more couches were added, and a little better dinner provided by his servants, but no savouring sauces or sweetmeats; only the dishes were larger, and the wine more plentiful. For he reproved one of his friends for entertaining some strangers with nothing but barley bread and black broth, such diet as they usually had in their phiditia; saying that upon such occasions, and when they entertained strangers, it was not well to be too exact Laconians. After the table was removed, a stand was brought in with a brass vessel full of wine, two silver bowls, which held about a pint apiece, a few silver cups, of which he that pleased might drink, but wine was not urged on any of the guests.
There was no music, nor was any required; for he entertained the company himself, sometimes asking questions, sometimes telling stories; and his conversation was neither too grave or disagreeably serious, nor yet in any way rude or ungraceful in its pleasantry.
For he thought those ways of entrapping men by gifts and presents, which other kings use, dishonest and artificial; and it seemed to him to be the most noble method, and most suitable to a king, to win the affections of those that came near him, by personal intercourse and agreeable conversation, since between a friend and a mercenary the only distinction is, that we gain the one by one's character and conversation, the other by one's money.
The Mantineans were the first that requested his aid; and when he entered their city by night, they aided him to expel the Achaean garrison, and put themselves under his protection. He restored them their polity and laws, and the same day marched to Tegea; and a little while after, fetching a compass through Arcadia, he made a descent upon Pherae, in Achaea, intending to force Aratus to a battle, or bring him into disrepute for refusing to engage, and suffer him to waste the country. Hyperbatas at that time was general, but Aratus had all the power amongst the Achaeans, marching forth with their whole strength, and encamping in Dymae, near the Hecatombaeum, Cleomenes came up, and thinking it not advisable to pitch between Dymae, a city of the enemies, and the camp of the Achaeans, he boldly dared the Achaeans, and forced them to a battle, and routing their phalanx, slew a great many in the fight, and took many prisoners, and thence marching to Langon, and driving out the Achaean garrison, he restored the city to the Eleans.